Sign Surveys, Are They Worth the Cost?

Overview

There are two types of sign surveys:

Comprehensive surveys involve a technician walking the property while photographing, measuring, and inventorying all branded signs.

Technical surveys require equipment, like a bucket truck, to reach all signs to capture exact measurements.

Key Challenge

Survey costs range from $200 per site to over $1,000 depending on the size of the properties, scope of work, and how many locations the technician can complete each day. Many customers balk at that cost because they don’t understand the benefits of surveys or think sign partners should be able to quote firm prices via Google Earth.

Proposed Solution

Yes, sign surveys are worth the cost and are critical to understanding:

• Condition of the signs
• Potential safety issues
• Face materials
• Fascia size
• Illumination methods
• Sign dimensions
• Accessibility
• Local sign codes
• Electrical requirements
• Permitting process
• Landlord contact info. (if applicable)

Lessons Learned

The bottom line is customers will probably pay more for sign conversions if sign surveys are not performed correctly. Partnering with a strategic partner for signage is the best way to eliminate this risk.