he elapsed time since your last brand refresh is an important beginning step, but there are other considerations. 

When thinking about a brand conversion, you want to determine whether this is a tactical or strategic change.

Meaning, are you tearing down the existing brand and starting from scratch, or are you tweaking the brand to be more competitive?   

Whether your brand’s design is outdated or whether your brand’s growth has flatlined, registering for our free online resource guide will steer you in the right direction as you embark through your visual upgrade.